Waiting for ss 2018 collection, here's the backtage video of the new advertising campaign
SS 2018 ADV CAMPAIGN BACKSTAGE
Behind the scenes of the new ss 2018 adv campaign video. Milan, the capital of fashion, a city on the go: images follow one another at a rapid, almost crazy pace. The main characters, two women, one man: they go around town, alone or together, from the city centre to the old Milan neighbourhoods, areas of design, graffiti and streetstyle. Shot in black and white, the backstage video is about the troupe making street and studio shots: here the atmosphere turns glossier and more glamorous, with a focus on cuts, details and light.